Location: Chennai, India
The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies, managing GWT’s online presence, strengthening brand consistency, generating qualified leads, and supporting business development initiatives.
The role will work closely with Sales, Proposal, Engineering, Procurement, Operations, HR, and other internal teams to ensure effective marketing communication aligned with GWT’s business objectives and corporate identity.
What You'll Do
Develop and implement digital marketing strategies and annual marketing plans.
Manage and strengthen GWT’s digital and online presence.
Maintain corporate brand identity and consistency across all touch points.
Manage LinkedIn marketing and digital campaigns.
Coordinate website updates and SEO activities to improve online visibility.
Work with SEO and website partners to improve search rankings and performance.
Develop marketing content, brochures, presentations, company profiles, case studies, newsletters, and blogs.
Coordinate with technical teams to ensure accuracy and clarity of marketing content.
Generate and track qualified leads through digital channels, including LinkedIn and the company website.
Monitor website analytics, campaign performance, and marketing metrics.
Conduct competitor and market research and identify emerging trends.
Support Sales and Proposal teams with relevant marketing inputs and materials.
Coordinate with creative agencies, SEO partners, website developers, print vendors, and event organizers.
Support exhibitions, trade shows, and corporate events.
Analyze marketing data and recommend improvements to enhance brand visibility, engagement, and business growth.
What We're Looking For
Experience in industrial, engineering, EPC, or technical B2B organizations will be an added advantage.
Bachelor’s degree in Marketing, Business Administration, Communications, Graphic Design, or a related discipline.
Certifications in Digital Marketing, SEO, Google Analytics, Meta, LinkedIn Marketing, or related areas are desirable.